It all started in parallel with the history of what we call digital marketing.
Back in 2014, when we were trying like Internet preachers to convince businesses to create their own e-shop, so that they would be among the first to have Google-friendly content, which in turn would raise them in the search rankings.
Back when Facebook had a single form of advertising, and you didn't know if Zuckerberg and his company were "eating" your money. Back when we wondered why our clients paid us for Google AdWords, since you could set up the campaign yourself in a few minutes and the average cost per click was under 5 cents.
At that point, our only concern was for our clients to stop spending their money on media that could not measure the value of their conversions and to come to the advertising world of the internet, which at that time was much more economical and much more targeted.
At that point, our only concern was for our clients to stop spending their money on media that could not measure the value of their conversions and to come to the advertising world of the internet, which at that time was much more economical and much more targeted.
As the years passed, businesses moved closer to digital marketing, culminating in the COVID-19 pandemic. Along with this boom, however, came consumer saturation in terms of advertising. Endless ads appeared on our screens in every medium. Even we advertisers, if we could, would block them. Naturally, ads began to become less effective and more costly.
As the years passed, businesses moved closer to digital marketing, culminating in the COVID-19 pandemic. Along with this boom, however, came consumer saturation in terms of advertising. Endless ads appeared on our screens in every medium. Even we advertisers, if we could, would block them. Naturally, ads began to become less effective and more costly.
It's time we returned to the basic principle of advertising, which is none other than recognition. This comes through smart actions that aim to imprint our brand in the minds of the public. We do this with love and passion.
It's time we returned to the basic principle of advertising, which is none other than recognition. This comes through smart actions that aim to imprint our brand in the minds of the public. We do this with love and passion.
