It all started alongside the history of what we call digital marketing.
Back in 2014, when we were trying like internet preachers to convince businesses to create their own e-shops, so they would be among the first to have Google-friendly content, which in turn would boost their search rankings.
Back when Facebook had a single form of advertising, and you didn’t know if Zuckerberg and his team were “eating” your money. Back when we wondered why our clients were paying us for Google Ads, since you could set up a campaign yourself in minutes and the average cost per click was under 5 cents.
At that stage, our only concern was to get our clients to stop spending their money on media that couldn’t measure the value of their conversions and to come to the advertising world of the internet, which was then much more economical and much more targeted.
At that stage, our only concern was to get our clients to stop spending their money on media that couldn’t measure the value of their conversions and to come to the advertising world of the internet, which was then much more economical and much more targeted.
Advertising Saturation
The years passed, and businesses came closer and closer to digital marketing, culminating in the COVID-19 pandemic. But along with this boom, consumer saturation with advertising soon followed. Endless ads appeared on our screens in every medium. Even we advertisers, if we could, would block them. Naturally, ads began to become less effective and more costly.
The years passed, and businesses came closer and closer to digital marketing, culminating in the COVID-19 pandemic. But along with this boom, consumer saturation with advertising soon followed. Endless ads appeared on our screens in every medium. Even we advertisers, if we could, would block them. Naturally, ads began to become less effective and more costly.
The time came when we returned to the basic principle of advertising, which is none other than recognition. This comes through clever actions that aim to imprint our brand in the minds of the public. This is what we do with love and passion.
The time came when we returned to the basic principle of advertising, which is none other than recognition. This comes through clever actions that aim to imprint our brand in the minds of the public. This is what we do with love and passion.
We don’t like subjectivity, which is why we rely on numbers. We maintain long-term partnerships with businesses because we deliver results!
PANAGIOTIDIS LP
ANAGENNISEOS 2, THESSALONIKI, 54627
GEMI: 142151906000
PANAGIOTIDIS LP
ANAGENNISEOS 2, THESSALONIKI, 54627
GEMI: 142151906000
