How to choose an advertising company
Often times choosing an advertising agency is the hardest thing to do! That is why we must always start with the things we can control. Initially it is good to have an image of all the services that a 360° Digital Agency can provide
- Website design and construction
- Graphic design and corporate identity
- Photographs
- Promotional videos
- Social Media Management
- Google Ads management
- On-site and off-site Seo
But above all to help you understand the needs of the market and draw up an efficient strategy. This may sound easy but in fact few advertising companies in our country can do it with results.
With a Google search on phrases like “advertising agency Thessaloniki” we will see that the first 20-30 results will be occupied by advertising agencies. This makes your search difficult as the many options are confusing to most people. For this reason below we will give you some tips to more easily distinguish an experienced and worthy Digital Agency.
How to distinguish an advertising agency
First and foremost is the clientele he presents on his website. In many companies you will come across a series of logos of their clients, aimed at gaining your trust. But here is an important detail to check every time you see an advertising agency client. What has it done for him? He may have once made a graphic banner/poster and presented him as his client, while in fact there was never any substantial collaboration. Even worse he may have done an unsuccessful collaboration that never aired, yet the company still uses him as a client. So every time you see a logo it’s a good idea to look on the website to see the work that was done for it.
Another way to check the credibility of a company is to look at its portfolio. In which there should be a respectable number of projects (videos, websites, corporate identities, etc.) so that you can check their aesthetics as well as their experience. Of course, the website of the advertising company itself should be unique and give some aesthetic suggestion.
Also, you can check the comments and reviews of an advertising agency at Facebook και Google
Finally, check their social media posts. If a company only talks about itself, keep a small basket. For us, the right thing is for the works to speak.
Visit our channels and you’ll see what we mean!
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