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Αύξηση πωλήσεων μεσω social media

Increase sales via Social Media

Αύξηση πωλήσεων μεσω social mediaFacebook and Instagram have become leading channels for product promotion and tools for strategic increasing sales through Social Media. They provide many and complex tools for a business to start selling on Social Media.

Following, therefore, a correct strategy marketing in Social Media and by making efficient use of the tools and possibilities that they offer the results can be impressive.

Simple techniques to help increase sales on Social Media

  1. Promote a post

When this happens, it exposes the business to a wider audience than those already following that page. One of the characteristic advantages of Facebook is the categorization of users, according to gender, age, location, preferences, interests, etc. This allows for better targeting of the audience.

  1. Use of buyability in posts

Facebook and Instagram have made transactions even easier for users. They present the user with pop-ups that highlight the name and price of a product and a direct link to the website to purchase it.

  1. Regular use of CTA Buttons

It is very important to get your audience to either click on a specific link to learn more or to comment on a post. It is, in other words, an excellent way to motivate the audience to like, share the post, thus increasing engagement and ultimately followers on the page. With this tactic you have a high chance of seeing an increase in Social Media sales very soon.

  1. Use Video or Gifs

Their use is a trend on Facebook/Instagram and their algorithm seems to particularly support them as it gives priority to Video Content. The presentation of a Video has more chances to win the prospective customer, especially in the case that within the first seconds a scenario with great interest and with the appropriate information has been shown.

Frequent communication with your audience through content related to the services or products you sell is essential to keep their attention focused on you. This way you will strengthen existing relationships with them and get new potential customers. As a result you will see a gradual increase in your Social Media sales.

Social networks offer us the possibility to communicate with customers, to inform them about new products or offers or about an event. After all, potential customers are already on social media. So it’s clear that selling on social media is a huge opportunity. Do you know a business that wouldn’t want to take advantage of it?