Why am I not getting results on social media? Why don’t I have enough followers? Why doesn’t my page get enough likes? Why are my posts not getting likes? Why do I have low performance on social media after working with an agency?

These are some of the questions that many companies ask. Social media acts as a multi-tool for businesses and gives access to unlimited customers around the world, so it’s frustrating when you’re in the process of managing it, or even worse if you’ve outsourced it, not getting the desired results. .

Reasons you will find low performance on social media

1. Wrong platform selection

It is known that there are many social media Facebook, Instagram, Twitter, Youtube etc. However, each one has its own function, its own audience and the audience itself has different behavior depending on the platform they use. This creates the need for a different strategy, based on the platform and the audience a business is targeting. So it’s understandable how using a platform that doesn’t suit the business, or creating an advertising campaign in exactly the same way across all media, won’t work and certainly increases costs. Choosing the right media will prevent underperformance on social media.

2. Standard management

It is very common to observe a typical and simple social media management of a business. Having a constant presence on social media with some weekly posts is definitely something that by itself will not bring results to a business. It is very important to create regular posts but they must be focused on the goals, increase brand awareness, interactions, keep up with new trends so as to create a reliable and loyal audience.

3. Lack of clever and original advertising material

Posting boring content, with useless information or amateur photography will not bring the desired results. By using the right photos on social media it is possible to attract the attention of social media users. Quality photos or original advertising graphics or advertising spots accompanied by intelligent text achieve greater influence on users and increase sales. All of the above are key elements that you should invest in to reverse potential underperformance on social media.

4. Not all ad formats are for all businesses

It is well known that there is already a wide range of available forms of social media advertising. However, not all ad types are ideal for all businesses. This depends both on the object of the business and on what it wants to promote and advertise. The choice of the type of advertisement is also made based on the goal of the business, which can be to increase traffic on a website, promote an offer or even increase members in an informational list etc.

Here it is worth mentioning that what brings results is the quality of the content and the correct targeting of the message and not so much the number of followers.

Social Media management may seem like an easy process, but it takes time and knowledge! Otherwise what is created is poor social media performance.

At Rooftop you will find that our specialized staff will be busy daily with your business, to ensure you a uniform, even, quality and successful promotion on the Internet!

Contact us and we will recommend the best solution according to your own goals.