Strategy

Promoting modern Greek cuisine in the Netherlands for over 6 years.

The Greek restaurant Akropolis Geleen in the Netherlands is an excellent example of transforming a traditional family business into a popular destination for modern Greek cuisine. The rebranding began with the new generation of the family, who, with vision and passion for gastronomy, breathed new life into the restaurant, always respecting the tradition built by their father.

We leveraged the power of reviews, attracting positive feedback from both local Dutch and tourists, who appreciated the uniqueness of Greek cuisine. With the right strategy, we managed to attract even Dutch celebrities, making the restaurant a point of reference for lovers of modern Greek cuisine.

 

Website

We undertook the design of a new, modern website, which includes an online reservation system to serve the growing demand and make it easier for customers, Dutch and tourists, to experience Greek cuisine in a direct and easy way.

We undertook the design of a new, modern website, which includes an online reservation system to serve the growing demand and make it easier for customers, Dutch and tourists, to experience Greek cuisine in a direct and easy way.

Content Creation

To highlight the essence and quality of the restaurant, we organized food photography sessions, showcasing the culinary creations of the kitchen. At the same time, we photographed the staff in action and created videos during the opening, as well as mouth-watering reels with cocktails and recipes. All these media offer a complete picture of the brand, enhancing the authentic experience of the restaurant.

Receptions & Corporate Videos
Photography

Social Media & Google Ads

We have been managing the restaurant’s social media and Google Ads campaigns for more than six years, ensuring consistent visibility and engaging content to attract new customers. Strategic posts and targeted campaigns have helped increase the restaurant’s recognition and popularity.

Results

The restaurant has emerged as a top destination for modern Greek cuisine, conveying Greek tradition with a modern and cosmopolitan character. The rebranding managed to maintain the family’s history and evolve it, making it attractive to the new audience.

This case study is a testament to the value of a strategic approach to digital marketing and rebranding for establishing a brand, bringing Greek cuisine to the forefront of the Dutch gastronomic scene.

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