Strategy

Highlighting Hospitality in Thessaloniki and Crete

Our collaboration with Capsis Hotels, one of the most recognized hotel groups in Thessaloniki and Crete, focused on creating a strategy that would enhance the recognition and traffic of the hotels. With an emphasis on modern hospitality and local culture, we implemented a series of actions that highlight the unique characteristics of Capsis Hotels.

We developed a targeted communication strategy that focuses on attracting new visitors, both from Greece and abroad. With an emphasis on promoting the luxurious experience offered by Capsis Hotels, our strategy included innovative messages that connect the culture of Thessaloniki and Crete with the comfort and luxury of the hotels.

Website

Our team created a modern website for Capsis Hotels, incorporating the latest techniques for a user-friendly and efficient booking system. The website was designed to offer users a friendly browsing experience, enhancing the booking process and the overall customer experience.

Our team created a modern website for Capsis Hotels, incorporating the latest techniques for a user-friendly and efficient booking system. The website was designed to offer users a friendly browsing experience, enhancing the booking process and the overall customer experience.

Content Creation

We created a promotional spot for the hotels’ 50th anniversary, highlighting the local culture and the unique hospitality of Capsis Hotels, featuring personalities from Thessaloniki. The spot combines images from the city and the hotels, creating an authentic and dynamic narrative.

Corporate Videos

Social Media

We undertook the management and execution of campaigns on social media, showcasing the accommodation experience offered by Capsis Hotels. Through high-quality content and targeted campaigns, we attracted new visitors and strengthened the presence of Capsis Hotels on digital platforms.

Results

Our strategy helped Capsis Hotels enhance their reputation and increase bookings, combining local culture with modern hospitality. Our collaboration reflects our commitment to creating comprehensive marketing solutions that enhance the visitor experience and showcase the authenticity of each brand.

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