Fregio is a rapidly growing concept in the field of ice cream and street dessert experiences, with a strong presence in high-traffic areas, both in tourist and urban areas.
The goal of our collaboration was to holistically upgrade the brand, creating a unified and recognizable experience across all touchpoints — from digital to physical store.
We began with extensive preliminary research to gain an in-depth understanding of:
It included
Competition analysis (Greece & abroad): We studied pricing, branding, social presence, website experience and creative, identifying positioning opportunities.
Insight-driven strategy
We arrived at specific directions for:
Content development concept
We created strategic concepts for:
We designed a coherent communication system that supports Fregio both at the end consumer (B2C) and partner & franchise (B2B) levels.
It included
We designed and implemented a modern and fully responsive website, which functions as a key branding and development tool.
The philosophy was based on:
Goals
Technical Implementation
We fully undertook the management and development of digital channels.
content strategy
We develop a dynamic content strategy based on:
The strategy includes:
Content Creation (Posts & Stories)
We create a constant flow of content that keeps the brand active and relevant:
Content Production (On-location)
Content production takes place in Fregio stores, so as to capture the authentic brand experience.
Includes:
Monthly on-location shootings
Create reels with real footage
Behind-the-scenes material
Authentic storytelling that builds audience trust
Paid Advertising (Meta & TikTok)
Social media doesn't work without performance.
We design and implement campaigns aimed at:
Includes:
Monitoring & Reporting
Performance is monitored on an ongoing basis:
The Result
Through this holistic approach:
Social Media & Performance Marketing