Establishing the Ultimate Destination for Pen Lovers
Simbo.gr is one of the most characteristic examples of how a love for an object can be transformed into a strong commercial identity. When our team took over, the goal was to create an e-shop that would highlight our client’s dedication to pens and stationery.
We proceeded with thorough competitive research, which revealed both the strengths and areas requiring improvement. Through this strategic analysis, we identified the differentiation points of Simbo.gr, establishing it as a leading force in the Greek stationery market.
We undertook the development of the e-shop on WooCommerce, where we re-categorized thousands of products. The correct categorization, combined with user-friendly navigation, allowed Simbo.gr customers to easily find what they were looking for, improving their experience and enhancing the overall performance of the e-shop.
After meeting with the client, we realized his deep love for his work and pens, which inspired the creation of a series of video reels. Aiming to inform and attract stationery enthusiasts, we created content that embraced the community of pen lovers. These videos not only promote products but also build a relationship of trust and community.
Our team undertook the management of Simbo.gr’s social media, while also developing campaigns that promote the quality and specialization of the brand. With the right strategy, we managed to establish Simbo.gr as the ultimate “master of the trade” in the field of stationery in Greece.
Simbo.gr is proof that the love for the object, combined with strategic promotion by an experienced team, brings the best results. With consistency and passion, we created a brand that is recognized and loved by pen lovers, giving the Greek market a new point of reference in stationery.
This case study demonstrates that success comes when quality, the right strategy, and dedication to the object are combined.
We don’t like subjectivity, which is why we rely on numbers. We maintain long-term partnerships with businesses because we deliver results!
PANAGIOTIDIS LP
ANAGENNISEOS 2, THESSALONIKI, 54627
GEMI: 142151906000
PANAGIOTIDIS LP
ANAGENNISEOS 2, THESSALONIKI, 54627
GEMI: 142151906000
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