Strategy

Showcasing Cretan Agricultural Products on a Global Level

Since 1927, the Heraklion Union has been one of the largest cooperative organizations in Greece, with deep roots in the primary sector of Crete. With an emphasis on the production and distribution of high-quality local products such as wine, olive oil, and vinegar, the Heraklion Union has been distinguished worldwide for its excellence. Our collaboration with them aimed to create a comprehensive communication strategy that highlights the products and values of the organization.

We developed a communication strategy that focuses on the quality and uniqueness of the Heraklion Union’s products.

 

Brand Identity

Branding Material

We created aesthetically pleasing and professional brochures that present the company’s services and capabilities, with an emphasis on its technological capabilities and commitment to quality. These brochures serve as powerful presentation tools for customers and partners.

Product & Packaging Design

The design of packaging and labels for the Heraklion Union’s wines reflects quality and tradition, while incorporating a modern aesthetic that appeals to the demanding audience of the industry.

The design of packaging and labels for the Heraklion Union’s wines reflects quality and tradition, while incorporating a modern aesthetic that appeals to the demanding audience of the industry.

Content Creation

We produced promotional videos that highlight the quality and production process of the Heraklion Union’s products. At the same time, we organized product photo shoots with an emphasis on details, creating high-quality visual content for use in all communication channels.

Corporate Videos
Photography

Social Media

We took over the management of social media, creating content that strengthens the connection between the Heraklion Union and the public. Our posts highlight the tradition, quality, and uniqueness of the products, enhancing brand recognition.

Results

Our collaboration helped the Heraklion Union strengthen its digital presence, expand its reach, and increase its recognition. The combined communication strategy, online store, and high-quality visual content have established the organization as a leading force in the agricultural products market.

Would you like us to do a free evaluation of your brand?