Social media management

The management of Social Media may seem to be an easy process; however, it requires time and effort! If you cooperate with us, you will find our specialised staff (marketing department, graphic designer, developers, copywriters) working daily with your company in order to ensure a uniform, flawless, successful and high-quality promotion online! What can we do for you? Have a look below!

• Research and strategic planning. We write down the needs of your business and, after researching the competition and the market, we design the social media management plan.
• Account creation and management. The social media business pages we design are highly flexible. By using the appropriate tools provided by Facebook, Instagram, Tik Tok etc., we help your company achieve its defined objectives.
• Two-factor authentication for all customer page administrators that will join Meta Business Manager.
• Design of a concept profile in order to achieve uniform, homogeneous aesthetics. We focus on the appearance of your profiles to ensure a perfect aesthetic result that is consistent with the image of the business as a whole.
• Creating and installing graphic design posts. Based on the above, we design banners and animations that are in line with your corporate philosophy and follow the trends and user preferences.
• Copywriting. Working with our team of copywriters, we prepare high-impact texts in order to describe in the best possible way the image/video included in your post. The texts comply with the specifications set by Facebook and we follow its rules and policies – whether they concern texts for organic posts or sponsored advertisements.
• Selecting suitable hashtags. We select appropriate hashtags that will supplement your post and result in organic impact and a new audience. Hashtags are used as keywords on all social media and are intended to facilitate the user’s search on the Internet. This is why they should alternate and be in line with the respective posts, complementing the efforts to attract the highest possible numbers of users.
• We design original Facebook & Instagram Stories to inform your followers. Stories last for 24 hours and serve to remind users of recent posts, competitions, events etc.
• After selecting a concept, we also create Highlights icons for Instagram, where we archive the stories that have been already posted.
• We interact with other pages and with accounts in our potential target customer base, in order to build our brand name and enhance interest.
• Monthly report. Our company prepares a monthly report on the progress of advertisements and/or the organic impact of posts on the customer page.

But that’s not all!

Advertising on social media is a tool that all businesses should take advantage of! A successful campaign needs studies, research, continuous monitoring of new trends and, of course, sound management of the financial budget. With many years of experience in the advertising sector, Rooftop ensures your perfect visibility to your potential customers! All you have to do is let us know your advertising objective!

Advertising objectives:
• Increase your brand awareness
• Display your advertisement to the highest possible number of people
• Guide as many people as possible to your website or messenger
• Gather more people to interact with you
• Direct the right people to install your app, if you have one
• Show your videos to the right people
• Increase the number of your potential customers by e.g. gathering their email addresses
• Encourage customers to send you messages
• Conversions. Using Facebook pixel code that we install on your website, we urge users to take a certain action, e.g. make a purchase, call you etc. These are people who have visited your website in the past and are therefore potential customers.
• If you have an online store and a product catalogue, we automatically display products from your catalogue based on your target audience. How is this done? You either assign us a role in your existing account in Commerce Manager or, if we have undertaken the creation of your Meta page, our company creates a catalogue of your products (Commerce Manager) using the management tools provided by the Business Manager. Commerce Manager is a platform through which we manage directories and sales on Facebook and Instagram, as long as the products you provide comply with Meta’s store and sales policies.
• Local advertisements aiming to promote your company to people in the area of your physical store.