Preliminary Study of Communication & Creative Strategy
The first and most crucial step for the proper development of a modern brand.
At Rooftop, we analyze in depth the current image of your business, the competitive environment and the real potential for development in digital and retail channels, in order to create a clear and documented strategic plan for each next marketing action.
Why don't most businesses see results?
Many businesses invest in advertising and content without prior, meaningful strategic analysis. This leads to:
- Fragmented actions without coherence
- Weak brand positioning
- Low advertising budget performance
- Lack of clear development direction
What does the preliminary study offer?
Clear market positioning
Essential understanding of competition
Identifying real growth opportunities
Strategic marketing direction
What does the process involve?
Rooftop's methodology combines data analysis, commercial experience and creative strategy, so that information is transformed into a practical action plan.
01
Brand & market analysis
- Identity and positioning
- Target audience and touchpoints
- Competitive landscape
02
Digital presence evaluation
- Website, UX, SEO
- Social media & content
- Creative material
- Advertising performance
03
Strategic development directions
- Social & content plan
- Media mix
- Website role
- Creative style
What does the business gain?
- Clear marketing strategy
- Data-driven decisions
- Specific development proposals
- Stable basis for future investments
Deep E-shop Research & Scaling Plan
The e-commerce landscape has changed dramatically due to GDPR and data restrictions. Rooftop's Deep Research reveals the true performance of e-commerce in terms of profitability, user behavior and growth strategy.
Why is it needed?
Actual profit per product
Losses in the funnel
Role of each marketing channel
Strategic advantage over competition
What does Deep Research reveal?
Product profitability
Funnel optimization
Advertising budget allocation
Competition analysis
Do you want to see the real picture of your e-shop?
Discover what really impacts sales, profitability, and advertising performance — and make data-driven strategic decisions.
