Fregio.gr
Η Frieze is a rapidly growing concept in the field of ice cream, desserts and coffee take-away, with a strong presence and a constantly expanding network of stores.
The challenge was clear:
to create a website that will not only be informative, but will also function as a branding, development and partner attraction tool.
We had to cover simultaneously:
- strengthening the corporate image
- the attractive presentation of products
- the promotion of the store network
- and the creation of a strong franchise funnel
Our Strategy
We approached the project with the mindset:
“brand first – experience driven – conversion oriented”
Our goal was to create:
- a site that captures the brand's dynamics
- an experience that "sells" without being aggressive
- a structure that leads the user to action
Design & Brand Experience
We placed particular emphasis on the visual effect, creating an environment that:
- highlights the product through strong visuals
- uses clean, modern lines
- reinforces Fregio's premium yet approachable character
- creates coherence between digital and physical stores
Design isn't just aesthetic — it's a branding tool.
Website Experience
We developed a fully responsive experience, optimized for:
- mobile users (take-away audience)
- desktop visitors (exploration & franchise interest)
- speed and seamless navigation
Experience is based on logic:
“I see → I am inspired → I discover → I act”
Product Presentation
We created a product section that:
- correctly categorizes the content (ice cream, waffles, sweets, etc.)
- presents products in a visually appealing way
- supports Fregio's brand positioning
Goal: not just a listing, but a product experience.
Branch Network
We designed a dynamic store page that:
- shows all points by area
- includes full details (address, telephone, opening hours)
- incorporates social proof (Google Reviews, TripAdvisor)
- provides connections to platforms (Wolt etc.)
- uses interactive map
Thus, the user can easily find and visit the nearest store.
Franchise & Partnerships
One of the most important points of the project.
We created a dedicated collaboration page that:
- presents Fregio's business model
- highlights the advantages for partners
- uses storytelling for greater emotional connection
- incorporates an expression of interest form
At the same time, we enhanced the experience with:
3D / animated visual concepts for a more immersive presentation
Career & Network Development
We designed a career module with the aim of:
- attracting human resources
- connecting candidates with specific stores
- easy submission of interest
SEO & Technical Optimization
We laid strong foundations for organic growth:
- complete onsite SEO strategy
- structure optimization (URLs, headings, meta data)
- keyword targeting
- loading speed (webp images, optimized code)
- structured data & graph optimization
- GA4 & webmaster tools installation
Target:
visibility + performance from the first moment
The Result
fregio.gr is now:
- a powerful digital brand hub
- a partner attraction tool
- a platform that unites online & offline experience
- a basis for scale & franchise development
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