The Transformation of a Greek Street Food into a Brugge Landmark
The story of The Olive Street Food is a living example of how a digital marketing strategy can transform a local shop into a recognized brand, known not only in Belgium but also to visitors from around the world. Since 2017, we have been by their side, creating a strong and cohesive identity for their shop that reflects Greek tradition with a modern twist.
We started with the logo and corporate identity, aiming to bring the authentic Greek element to the heart of Brugge. Through the shop’s design and the creation of a mascot that enhances the brand’s friendliness, we laid the foundation for a recognizable and welcoming image.
The customer experience continued with carefully designed packaging and catalogs, highlighting the quality and unique character of Olive Str Food. Our goal was to offer a complete product that impresses and differentiates.
The customer experience continued with carefully designed packaging and catalogs, highlighting the quality and unique character of Olive Str Food. Our goal was to offer a complete product that impresses and differentiates.
The visual identity of The Olive Street Food was also built through professional product photography and the production of corporate videos and advertising reels. These media not only provide visual content for social media but also serve as a means of telling their story.
Our team has taken over the management of The Olive Street Food’s social media, while we create seasonal campaigns every year, which have managed to make it one of the most popular street foods in Belgium. These campaigns not only target the local audience but also attract tourists, making it a point of reference for those visiting Brugge.
Our strategy helped The Olive Street Food receive many awards and establish itself as a brand. The shop has now become a meeting point with a steady flow of customers, which proves the appeal and acceptance it has gained.
This case study presents the value of a comprehensive approach to digital marketing, from identity creation to continuous brand promotion and development, transforming The Olive Street Food into a landmark for Brugge’s gastronomy.
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PANAGIOTIDIS LP
ANAGENNISEOS 2, THESSALONIKI, 54627
GEMI: 142151906000
PANAGIOTIDIS LP
ANAGENNISEOS 2, THESSALONIKI, 54627
GEMI: 142151906000
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