If a picture is worth a thousand words then a video is worth much more. The corporate video for a hotel is an excellent digital marketing tool and should definitely not be missing from its strategy.

It is now a fact that videos can more easily and effectively attract the attention of the audience compared to images or text. In the tourism sector, it is one of the most reliable means as it gives a complete picture to the user that is difficult to falsify.

It is a unique way to convince the potential customer to book as it introduces the personality of the hotel and gives them a small preview of the quality they can expect in their stay. After all, a customer is much more likely to make a reservation if they can see a clear image of the hotel and certainly, they appreciate and take into account the time and attention that has been spent on the production of the video they are watching.

So, a corporate video from the hotel, in which the viewer sees the amenities it offers, the rooms, the facilities, the staff, the breakfast but also the overall style or otherwise its vibe, is capable of making him understand why should he make his reservation at this particular hotel and not at another one. In other words, video is a very powerful, competitive tool for hoteliers.

The role of Social Media

They play a very important role, also in social media. In social media, video is what stands out from any other form of content, so it should definitely not be missing from a hotel’s corporate profile. Facebook and Instagram now reward the use of video content, displaying it more often than other posts. A quality, worthwhile and useful video content is a necessary component of a successful online presence on social media that can definitely lead to an increase in bookings.

Conclusion

Video marketing is, without a doubt, one of the most powerful tools for promoting a hotel. It is essential to include it in your marketing strategy as it is capable of greatly increasing bookings and therefore revenue.
Advertising Videos are one of the basic services of our advertising company. If you need help with the marketing of your hotel, make an appointment today and get in touch with us!