Surely all of you have found that some products in which you showed interest, started to “follow” you on social media but also on informative, news websites. This, quite simply, is Remarketing. See below how to do Remarketing yourself.

These are “reminder” ads that target your direct leads, that is, those who have visited your website even once and expressed an interest in one of the products you provide. Learn more about how to do Remarketing on Facebook and Google Ads to see your sales soar.

Facebook Remarketing

Let’s start with Facebook Remarketing and some information worth knowing. Did you know that only 2% of your new visitors will make a purchase? This means that the remaining 98% of traffic will not buy from eshop your! Even if they add products to their cart, nearly 70% will abandon them during the process.

Social Media Remarketing carried out by Business Facebook is probably the best means of repeat marketing to those who visited your website, abandoned the cart or finally bought from you. By creating dynamic ads based on your product catalog and with the help of Facebook pixels (what are facebook pixels), we set up ads that automatically show the right products to people who expressed interest in one of them on your website.

Finally, let us inform you that the product catalog is updated daily and thus avoid problems regarding the availability and prices of the products.

Google Ads

Regarding Google Ads Remarketing, it is a very powerful strategy allowing both B2B as well as B2C brands to increase the recall of the company’s brand and products as a potential customer is more likely to click on an ad for a product that they have seen before or searched about in search engines.
How do we achieve this? Using a special code we keep a cookie from each visitor and then our advertising on the partner platforms follows it.

The benefits of repeat marketing? We present them to you below:

• 100% targeted advertising. The customer leaving the website will immediately see our product again, e.g. while reading an article.
• Increase visits to your website.
• Brand recognition.
• Significant increase in sales. This happens as we give the opportunity to the customer, even if he leaves your website and continues to navigate to competitor pages, to come back to you by seeing your product again in a remarketing ad.

Need help with Remarketing for your business? We personalize your advertising and ensure you an increase in sales!

Contact us!