Wine Marketing
Wine marketing or winery marketing is one of our favorite activities. In our country, a country with a love for wine, we managed to be trusted by well-known brands to promote their winery.
What does wine marketing mean to us?
In the field of marketing we know very well that to set up successful campaigns you have to have beautiful-true stories to tell. Greek wineries have plenty of them as, in addition to our historical ties to winemaking, we also have companies that have a real passion for the profession. In recent years, we have even noticed that in addition to the successful upward trajectory that our wineries are charting in the domestic market, they have also begun to look beyond our borders. A fact that makes us deeply happy as we are convinced that Greek wines are mostly what we call value for money.
But as history teaches us, this is not enough… Producing a quality and at the same time economical product also requires the right marketing mix. Surely everything starts with the raw material, but does the customer on the shelf choose us for that? The answer is no.
The new-potential customer who is not familiar with the item, on the shelf chooses in the following order:
- Recognizability of our Brand
- Price
- Tag
When we talk about wine marketing, it is good to talk with numbers and not with personal assessments. For this reason, the marketing of the winery needs three basic steps before we choose which label to present ourselves with among the dozens of brands and the hundreds of labels that dominate the shelf of the market or the winery.
The steps to proper wine marketing
Step 1 – Winery Website
As for the website we have to treat it like our winery itself. In a few words, just as a visitor will come for wine tourism to our site and we will take care to give him the best possible picture of the composition of the wines, their production process, food and wine and our facilities, in the same way to provide him with this experience on our website as well. Of course, to comply with all technical specifications both in UI, UX and also in terms of SEO.
Step 2 – Promote Winery
As for our channels at social media things get more interesting, as a modern winery has to inform wine lovers with the whole process of what we call “from the field to the shelf”. With smart and professional material (photos, videos, copyright, etc.) as well as targeted sponsored campaigns for its actions (eg wine tourism packages, new labels, etc.). Our goal, our page at Instagram to exceed 8,000 followers which is a measure of comparison to enter the successful wineries pages of the country (You mean real and active followers). Of course there are other advertising channels and ways of promotion for a proper wine marketing that we will be happy to discuss but it is good to start step by step.
Step 3 – Label Design
Most of the country’s wineries to a large extent choose their labels in relation to the personal aesthetic criteria of the person in charge who has undertaken this work. Nowadays, however, things are a bit more complex. We start from where someone sees our label, at this point we must not forget that the customer now chooses labels not only from the shelf but also from the Internet. Designers are well aware of this fact. That’s why we’re always looking to design labels that are attractive even from a mobile screen.
Also, our labels must be unique, timeless and distinct in terms of the idea behind them. That’s why the mix of marketeers and designers at Rooftop makes us quite pioneering and efficient in terms of wine marketing awareness and performance.
As we mentioned above, wineries are one of our favorite projects because they make us feel creative and proud of our work.
