Types of Instagram ads

Instagram is undoubtedly the most used platform social media on the planet today. Ads and ad types on instagram have breathed new life into Digital Marketing and are used by countless brands. It is a great opportunity for new and existing brands to make use of the various tools offered by this platform to create amazing and effective ads.

So let’s see what are the types of ads on Instagram

Ads in Stories

The number 1 trend on Instagram, with over 500 million users following Instagram stories every day. These ads can be images or videos displayed on Instagram Stories of users usually when the user switches between the stories of two different accounts. They are particularly useful as they exhibit excellent interaction rates.

Ads with photos

This is, obviously, the most common way of advertising on Instagram as this is the main feature of this platform. Photo ads are what most people are used to seeing in their Instagram feed. These ads require creative captions and relevant and beautiful content that gives the audience more information about the product or service.

Video Ads

Video ads are one of the most powerful ways to reach Instagram audiences and have been shown to deliver the most engagement. They can last up to one minute, so they allow users to have a closer look at the brand, business or products. However, shorter videos can often be more effective.

Διαφημίσεις με εναλλασσόμενες εικόνες (Carousel)

This mode allows users to see more photos or videos in one ad. That is, they allow businesses to include multiple images within an ad, in a horizontal scrolling format.

Ads with collection

They offer an exciting e-commerce feature: Users have the option to buy products directly from the ad. Using collections it is possible to present a series (collection) of products in one ad, also giving the audience the opportunity to make the purchase directly from the platform.